The Vision
To create a new way for Milwaukee to live, to work, and to play. More than just an arena, Fiserv Forum is the central hub for recreation in Milwaukee, connecting communities, neighborhoods and generations… for generations to come.
Fiserv Forum is much more than just the new home for the Milwaukee Bucks basketball. Designed to reflect the heritage, history and personality of Milwaukee while actively projecting progress, accessibility and a renewed sense of community, the state of the art, 714,000 square foot arena is the hub of entertainment in Wisconsin and the engine that drives growth in downtown Milwaukee.
Over the coming years, the 30-acre district surrounding Fiserv Forum will become the largest development project ever undertaken in downtown Milwaukee. Combining entertainment, residential and commercial spaces, the new district will transform Milwaukee and serve as a catalyst for driving development throughout the region.
Featuring an active plaza space designed for year-round community use outside, and sweeping views both into the bowl and out to the city throughout the interior, Fiserv Forum is being built to redefine world class fan experience and highlight the communal nature of attending live entertainment.